Uncategorized

In response to the many questions regarding shampoo and conditioners, here is some advice and warnings.

#1. Shampoos and Conditioners bought at a local store - drug store, grocery store, etc - are often very harsh on your hair. The first problem is that they don’t rebalance the pH level of your hair leaving the cuticle layer raised and easily compromised by daily environmental abuse. Secondly, these cheaper shampoos and conditioners are usually diluted so the companies can use less and sell more. The 50% off stickers and sales often come at a higher price.

#2. One of the most important processes for your hair is conditioning. But, when I tell clients this I get a response about conditioner weighing their hair down or it causing it to feel greasy. Again, the conditioners that are bought outside of a professional retailer are often made of ingredients that make you think your hair feels smoother and detangles it, but doesn’t reclose the cuticle layer with the nutrients that it needs.

Memorize this: Conditioner is the #1 most important thing for your hair. It protects it from daily environmental abuse. (I quote that all day long!)

#3. Just another tip - Shampoo is to clean and cleanse the scalp and to remove dirt, grease, or build-up from the hair. Conditioner is to replenish the hair with the nutrients that it needs. Never apply conditioner to the scalp. Pour a small amount in your hand and rub both hands together. Apply the conditioner to the bottom half of the hair and thoroughly massage through to the ends. The ends of your hair are the most easily damaged since they are the least fresh regrowth.

#4. So, all the said - what is the best shampoo and conditioner? Well, obviously, I would recommend REDKEN to anyone. And honestly, I mean it. I have used various other lines and haven’t seen the same results that I have seen with REDKEN. REDKEN has seven different shampoo and conditioner lines. Fresh Curls, Color Extend, Body Full, Extreme, Blonde Glam, All Soft, and Smooth Down. Each of these lines have specific ingredients to help each type of hair be in the best shape it can be in. But, you don’t have to take my word for it! ;)

Hope that helps!